A quick service restaurant company with a global brand began working with Mentoro to define its 5-year strategy. A strategic study was conducted to provide the group, which has multiple brands, with long-term competitive advantage by leveraging shared competencies towards growth objectives.
Through sector-specific strategic data analyses, the market and competitive landscape were thoroughly examined. Targets for all brands were set, clarifying in which areas they would operate, how they would win, and how they would sustain their competitive advantages. Projects and roadmaps aligned with the strategy were created. Additionally, a “Strategy Department” service was provided to the company as an outsourced solution during the implementation process, offering methodology transfer, documentation preparation, and project management office support.
Comprehensive efforts were conducted in areas such as digital channel strategy, franchise operations improvement, organizational development, and development of the data and analytics roadmap to help the company achieve its corporate goals, including store growth, total revenue, and EBITDA.
