Harun Yücesoy graduated from Yıldız Technical University with a degree in Communication Design and later completed a master’s program in Marketing Communications at Istanbul Bilgi University.
With over 15 years of professional experience in software development, digital marketing, and advertising, Harun began his career at Yoğurt Technologies, a trailblazer in Türkiye’s computer game development industry. He subsequently worked as a producer and manager at advertising agencies Tagwondo and Alafortanfoni.
Between 2008 and 2010, Harun taught coding, interaction design, and digital marketing as a part-time instructor at Yıldız Technical University.
Combining his software development expertise with user experience and marketing communication practices, he has contributed to integrated communication campaigns for renowned brands such as Coca-Cola, Lipton, Siemens, Bosch, Carlsberg, Volkswagen, Nissan, Cadbury, Renault, CMYLMZ Fikirsanat, Fida Film, Vestel, and ETS Tur.
He has held leadership roles, including Strategic Planning Director at Proximity Istanbul (part of BBDO Turkiye) and Marketing Director (CMO) at Edelkrone.
Since 2013, Harun has been running his own consultancy, specializing in digital transformation and marketing strategies. He supports entrepreneurs and growing businesses in disruptive business models, growth hacking, wearable technologies, IoT, and innovative marketing approaches.
In early 2015, Harun joined Mentoro’s team of consultants, contributing his expertise in strategic planning and digital innovation.