An industrial compressor company, whose strategic positioning relies on differentiating through its relationship with customers, reached out to us to establish the infrastructure for improving customer experience. We worked on developing customer-centric business processes to meet customer expectations and deliver enhanced products and services.
Initially, value propositions were developed by identifying pain points for different customer segments.
In this scope, CRM applications were developed, a new call center was established, and a new data infrastructure strategy was implemented. This enabled the company to inform customers, provide faster service, respond to customer requests, and actively gather feedback. With these implementations, the digitalization and streamlining of customer-facing workflows resulted in increased customer value, as well as improved performance and efficiency.
